Great redfish bait for those days when the fish aren't moving fast enough to eat other artificials.  Berkley Gulp! is heavily scented, allowing redfish to find it even in murky water.  This >

THE soft bait to use when targeting big redfish .  This bait is exceptional when the drum are just at the edge of the grass on a receding tide.  Can be rigged weedless for such >

The latest innovation in soft, scented, inshore baits is Berkley Gulp! ALIVE!  These 3" shrimp imitations come in a bucket of Berkley's patented Gulp! formula which saturates the bait with >

Outstanding bottom bait for pier and canal fishing.  Berkley Gulp! Bloodworm alternative will catch whiting and spots when nothing else will.  Heavily scented, long-lasting and >

Berkley Gulp! Cut Bait is a versitile way to fish close to shore in the surf, off of a pier, or in the backwater.  You can cut strips to a desired size and fish it on the bottom or use it to >

Want to catch sheepshead or pompano but can't seem to hook them?  Add the Berkley Gulp! Sand Crab Flea scented bait to your arsenel and watch your catch rates soar.  Fish this 1/2" soft >

Capt. Hank Brown's bucktails are the best in the business. The jig heads are powdercoated and all hair material is hand tied on to ensure a long life for these versitile lures. Perfect for fishing >

The ultimate jig head for all saltwater applications?  Hank Brown jigheads come in every size and color imaginable and have a use in every angler's tackle box.  Whether you are bouncing mud >

"Be the crab."  Ask any inshore fisherman and they will tell you that a redfish never turns down a small crab.  Now you can use that to your advantage with the CW Crab.  It >

Set the hook!  Fishbites are the original natural bait alternative, often copied but never duplicated.  They are heavily scented to attract all kinds of fish and can be fished alone or in >